Vuru.com - Supplements Made Easy

Using Vuru.com, customers can build a custom vitamin pack from any combination of the thousands of supplements, herbs, minerals and vitamins that we carry. It's like walking into a Whole Foods, picking out the stuff you want to take and having it packaged into daily convenient packs. Vuru replaces that weird plastic box with the M, T, W, etc. on it and saves you a ton of time. It’s like NetFlix in that Vuru sells you the same products you are already using in a way that is much more convenient. Even better, you can check what you are taking every 30 days if you want to experiment or add something different. You no longer have those orphan bottles of supplements and vitamins you never finish.

“Tired of running out of the supplements you need? Frustrated by all the supplement bottles? Click on Get Started to create your own custom daily supplement pack from any combination of our 2,000 name brand supplements.”

Over 100 million Americans use vitamins and supplements. That's 1 in 3. That means pretty much everyone is using these products. Let's face it. Opening up bottles everyday is a complete pain. Vuru solves this problem so it’s a lot simpler to live healthier lives. Also, Vuru is a great example of using the Internet to sell products people are already buying but in a way that is easier and more convenient. Let's face it. The Internet is perfect for customization and there are tons of new companies that get this new trend in personalized commerce/mass customization. Vuru is a poster child for this new trend like Zazzle and many others.

How often do they add new products to their base? Is this site really reliable? Will people choose this way of buying instead the traditional one?