Truesize.nl/en - The Actual Size Of Products Displayed

A Dutch start-up, ‘True Size’ is developing a service whereby full-scale pictures of products that can be bought at any store are displayed at their actual size. The objective of this solution is a clear one: increasing the satisfaction of customers by providing them with an accurate impression of what to expect if they place an order through the WWW. True size ends with a consumer's need to visit a regular (offline) shop to see what a product really looks like. This in turn will boost any web shop's conversion rates.

True Size is already available in two incarnations, “True size Plug-in” and “True size Custom-made”. The former is meant to be implemented in popular web shop applications such as Magento and osCommerce, whereas the latter will be the one for other webshops. Note that for a limited time the True size Plug-in can be implemented at no cost whatsoever.

Lastly, a plethora of examples can be checked at www.truesize.nl/en. Several full-sized product displays are there for you to check out. The site is available both in English and in Dutch, too.

“Internet shopping is getting more and more popular. However, consumers still hold on to physical, real stores. But why? The perception, the experience and being able to touch and value a product are important reasons.

True size brings an important part of this perception to the computer screen. By using True size it is possible for retailers to display products on the internet in... true size. This turns product visualization into a USP.”

The ability to better assess online products generally leads to higher conversion rates for ecommerce sites, and that alone makes it a very appealing solution indeed.

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