Wedding planning and registering for gifts are activities that often fall mostly in the hands of a bride-to-be. The Man Registry is a site that aims to get men more involved, and to help ensure that they enjoy at least some of the wedding gifts received. The site features a wide range of gifts, in the following categories: Auto & Travel, Bar & Games, Electronics, Grill, Outdoors, Tools & Garage, and Kitchen & Appliance. You can find tents, coffee makers, video game consoles, GPS navigators, and even a kegerator to dispense chilled beer on tap in your own kitchen. There are also how-to guides, checklists, and tips provided under the “groom 101” heading, to help men navigate the engagement period and still make it safely and sanely to the altar.
"The Man Registry is the world’s first wedding registry geared towards the groom. Our gifts, while destined to be used by both the groom and bride, are traditionally items that should be picked out by the groom."
When the bride-to-be registers for all of the wedding gifts, the groom often ends up unenthused about the gifts he received, while the bride sometimes feels guilty about that, and friends or family of the groom may prefer buying something they know he would enjoy. This site will solve all of problems, by giving guests the opportunity to choose a gift that is more typically ‘masculine,’ so the groom can be happy with some gifts. This site will also be attractive to advertisers since it targets a niche market of grooms-to-be, which are typically men in a specific age range.
Are products like a video game system, alcohol dispenser, or deluxe poker set the sort of gifts that wedding attendees are looking to purchase for newlyweds? Who would purchase a digital breathalyzer as a wedding gift? (Yes, there is a portable breathalyzer for purchase on The Man Registry.)
