Spot Merchant offers templates to build and manage online stores, without the need to install software. They target small- and medium-sized web2.0 store owners. Users are able to choose from a list of functions and pricing models, ranging from $36 to $296 per month, that allow the owner to clearly display items, track inventory, and pay with Google Checkout and PayPal. Spot Merchant seeks to provide both the owner and customer with a template that is user-friendly and generates sales results. A store can be set up in a matter of minutes, and Spot Merchant offers free trials to ensure that it is the right solution for the vendor.