Shop.com - All Your Favorite Stores. One Cart

“In 1997 Lee Lorenzen found his mailbox bulging with more than two dozen catalogs, all delivered in a single day. Being both an entrepreneur and a technologist, he realized that there must be a more efficient way for merchants to place their offers in front of customers. Now, backed by a decade of technology development, the original vision has evolved into an extremely robust multi-merchant marketplace where customers can shop from thousands of brands and hundreds of stores using our patented OneCart™ technology and a single account. It’s called SHOP.COM.”

SHOP.COM is a shopping venue that provides convenience and ease of use, lots of choices and great prices, trusted brands and hard-to-find products. It also provides shoppers with the convenience of one password-protected account that allows them to buy from hundreds of merchants and thousands of brands using one universal shopping cart, one navigational experience, and one place to track, manage and remember all of their purchases. SHOP.COM opens possibilities for not just consumers but for merchants too. It offers a merchant-friendly marketing model – cost-per-order (CPO). For each order merchants receive from SHOP.COM, they pay a pre-negotiated commission that, by definition, is fully predictable and typically less than what they spend on other marketing and customer acquisition efforts.

According to Forrester Research, online shopping is estimated to be more than $140B by 2010. Will SHOP.COM be able to capture a meaningful market share? How will they be able to compete with big name department stores like Bloomingdales, Wal-Mart and Macys offering similar services?