Sharebuilder.com - Investing Made Easy

Do you believe that investing is an activity that’s out of your reach? Do you believe that only the wealthy can afford a typical brokerage's account minimums, costly commissions and other fees? Not anymore. ShareBuilder is an online brokerage designed to make investing easy and affordable for everyone. ShareBuilder has eliminated account minimums, reduced commissions, and removed account maintenance fees, in order to make investing easy and affordable for everyone. You can choose from three automatic, dollar-based investing programs that offer customers the ability to purchase fractions of shares in their preferred securities in dollar-based amounts. It also allows customers to consistently purchase a set amount of securities on a regular basis (i.e. weekly or monthly) over time. It offers an extensive selection of more than 6,000 stocks and exchange-traded funds and a free portfolio diversification tool, which helps build a portfolio tailored to your personal investing profile. What’s best, you can have real-time information. You can review your portfolio and account statement online. If you’re just getting started as an investor, you’ll find valuable and practical investor education, including relevant articles, graphs and charts.

“We take a long-term approach and help investors build wealth with three solid concepts: Discipline. Discipline is an investment virtue — we make it easy with features such as the ability to set up an Automatic Investment Plan. Diversification. A diversified investment portfolio helps reduce exposure to risk over time — and we offer many informative investing related articles along with our Portfolio Builder tool to help you decide on an investment style that's right for you. Dollar-Cost Averaging. This investment method consistently builds a portfolio of stocks a little at a time. Using these concepts as our guiding principles, we're helping all investors share in the potential of building wealth over the long-term.”

ShareBuilder is a unique online investment solution for investors, based on the principle of dollar-based investing, allowing individuals to buy whole and fractional shares. It serves both beginning and experienced investors. Customers pay low fees on individual transactions and have no account or investment minimums.

Will the average American, that has very little knowledge about the benefits of investing, trust ShareBuilder or will they just stick to well-known financial institutions like Merrill Lynch and Wachovia?