RichRelevance.com - Consumer Recommendations

Whoa there, holy biz-speak jargon! Here come Rich Relevance, a web-based company that offers “next generation personalized recommendations,” or rather, customized and informative synopses of individual consumer’s actions and preferences. Through the Personal Recommendation product, which add to eCommerce sites by customizing shoppers’ experiences with upsells and cross-sells, Rich Relevance offers various recommendation types, including people who purchased this also purchased, people who viewed this also viewed, people who viewed this eventually purchased, top sellers, recently viewed items, and related new products.

“Richrelevance powers next-generation merchandising and personalized recommendations on eCommerce sites. The company's product outperforms collaborative filtering solutions through use of more than fifteen recommendation types combined with transparent messaging, continuous optimization, and merchandiser controls. richrelevance's patent-pending systems personalize a user's shopping experience with targeted and relevant product recommendations, optimizing every interaction point from landing to search to product pages, and in email. By showing customers the “right products at the right time”, ecommerce sites maximize the value of each user.”

Rich Relevance is on to something with its on-the-ball and informative consumer recommendations. However, a more simplified approach may do wonders. The site should cut down the text, show a few quick examples, and save site visitors the headache of trying to figure out exactly what this service does.

How can the site be simplified? What example features can be added?