Pumit.com - New Rules for the Distribution Game

PUMit is a new site which deals with media content circulation/distribution. The question of supply and delivery in regards to new media has been, of late, fraught with difficulties. There's the copyright factor, the payment factor, and the simple factor of acknowledgement. PUMit solves your problems by scrambling and protecting your content, applying usage templates which determine when and where and at what price your stuff can be used. Your 'PUMed' files can be distributed as you choose off and online (p2p, email, DVD's, CDs, whatever you choose). Once you've submitted your content to PUMit, it will be delivered just as you want, with the rules you've determined—nothing more, nothing less; PUMit establishes self-protecting, nomad files which resolve possible usages of your files. You will retain complete control, which means you can redefine your rules, at your leisure without worry. This is the perfect tool for content creators, editors, producers, and artists. It's especially relevant in today's age of DRM rights, rampant piracy and P2P networks. Basically, your files are acknowledged as yours though they may be freely distributed and copied by anyone.

"PUMit is a new and unique system which lets you freely distribute your multimedia content, while blocking abuse, by precisely analyzing the way it�s being used, and by guaranteeing you get paid for the use if you want to be.

The PUMit system is both a technical platform for managing your files (the PUMit website), and a specific software (the free PUMit Reader), which let Internet users discover your artwork depending on the criteria you define."

PUMit is a very zeitgeisty app. No one likes these DRM complications, I mean, face it, in this 2.0 era, people want to be able to distribute media without any hassles, and content creators have to realize this. With PUMit creators will get the credit they deserve, while consumers get the pleasure of discovering new artists/works. Artists' works are protected, but the rules aren't as stringent as DRM etc. It makes for a happy marriage between consumers and creators, without the difficulties of old school hegemonies.

Will this be readily embraced? How will they get the word out? Will the be able to convince content creators that this is the way?