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    Pulse360.com - Content Targeted Sponsored Links

    pulse360

    Want to target your customers from every perspective? Planning to start your own ad network? Looking to start earning revenue right away from your site? Pulse 360 offers advertisers and publishers innovative solutions to get the most reach and return from their ads and sites. An ad network is a group of hand-qualified websites that are available for advertising. If you are an advertiser, your ad will only run in the places where you want your ads to run. And since you can see the performance, you can run highly profitable and efficient campaigns by spending money only in places that work best. Pulse 360 offers contextual, behavioral, geographic, local, demographic, and site specific targeting. Advertisers can choose the ways they want to target their customers, including the sites where they want their ads to appear, i.e. The Wall Street Journal Online, MarketWatch.com and the sites of the Dow Jones Online Network, MSNBC.com, USATODAY.com, more than 30 sites of the CBS Television Stations Group, NASCAR.com, and hundreds more. An auction based-system allows them to stay in control by deciding how much they want to pay, and pay-per click pricing allows them to tie their spend directly to results. Account management tools also help them keep track of results and control their spending with real-time reporting. Largely recognized publishers and smaller publishers alike can partner with Pulse 360 for increased monetization opportunities, including creating or joining a branded ad network through the Publisher Vertical Network (PVN).

    In their own words

    “Pulse 360 is the content-targeted sponsored links innovator that gives advertisers the control, tools, flexibility and support they need to get results with certainty, and offers publishers a partner that can help them monetize their web sites. The company started as the new business name for the content-targeted sponsored links business, previously part of Kanoodle, which has been around since 1999. Pulse 360 is now a unit of Seevast, an operating company created by industry-recognized professionals to provide innovative Web-based marketing services.”

    Why it might be a killer

    Pulse 360 can help advertisers increase brand awareness and improve ROI on their advertising spend. It provides benefits to all parties: the user will probably appreciate the targeted content, the advertiser has a significantly improved return on investment, and the publisher shows higher quality and better paying ads.

    Some questions

    As the market of online advertising grows, more and more companies are offering advertisers, website publishers and agencies interactive marketing tools. How they will be able to deal with a rapid growing competition?

    Posted 26 Months 22 Days ago by markp | Source:

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11/30/2009
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