PlanetShoes.com - Earth-friendly Footwear

PlanetShoes.com sell shoes. It's a family run business who specializes in active, comfortable, health, earth friendly products like eco-friendly manufacturers that use vegan and recycled materials all with a flare of fashion. This site is booming. This year they were recognized as one of Inc. Magazine's 500 (AKA – "The Handbook of the American Entrepreneur) ranking number 133 with a three year growth of 1,395.2%. Furthermore these guys game out 3rd of all the retailers on the list. This is an eco-friendly initiative that offers great service. Customer approval rating is 98.7% and on the up and no wonder why; they offer free shipment, free returns and exchanges for up to 90 days after the date of shipment, as well as providing a prepaid UPS label with every purchase for customer convenience in returning and exchanging. PlanetShoes.com doesn't use third parties in stocking products instead they have 1000's of shoes in stock in their own warehouse - still not enough to satisfy you? If they don't have your order in stock they promise a 20% coupon on any other shoe of your choice for as many shoes as you wish to buy. Need more? If you find another web site offering a lower price for their same product they are happy to match that price and keep you in business. No wonder 50% of buyers are repeat customers! This business is seriously into the eco –friendly - they offer a $1,000 credit to any employee who purchases a hybrid, and the two best parking spots are for alternative energy vehicles. What's more they proudly affiliated with 1% for the planet; donating at least 1% of sales from their own Planet Shoes brand

To environmental organizations approved by 1% F.T.P.

"Our mission is to offer our customers a friendly and easy shopping experience. The goal of Planet Shoes is to bring you shoes for today's active healthy lifestyles. Many of our brands are environmentally "Planet" friendly. We seek out only the best quality and value in bringing you a unique blend of fashion, function and fun. The shoes we offer are not only comfortable but are also good for you. Our signature brands of Earth, Earth Vegan, Earth Spirit and our own Planet Brand offer modern lifestyle designs as well as posture friendly and earth friendly features. We try to be unique..... Like you."

This has great potential to be a killer – there is an ever growing market for eco-friendly products and eco-friendly businesses are gaining preference over their earth damaging counterparts. The stats say it all – 3rd most grown retailer on the inc. 500 list, 98.7% customer approval rating and 50% of sales are made by repeat customers. They offer outstanding service on niche brands at fair prices. In addition the site gives you different options to navigate your way around, either top or left navigation, sort results can be filtered by popularity, lowest/highest price, brand or style name as can gallery pages be viewed by class, color, size or width.

Is this only selling to a very select market? Are niche brands sellable to a mass market?