Payless.com - Shoe Source

Looking for stylish shoes at affordable prices? This is the site for you. Its main aim is to create trendy shoe, available to customers who didn't want to spend a lot of money. Their creating process consists on sending buyers and other merchandise associates to fashion centres in Europe in order uncover the latest trends. They then work to interpret those trends and give them, their own signature style. Brands for Payless include Airwalk, American Eagle, Champion, Dexter, Tailwind and designer collections. The products are organized in five categories: shop by size, woman, men, girls, boys and accessories. To buy them, clients will only need to select a category and choose the product they want.

"We're Payless ShoeSource, and we're doing more than selling shoes; we're inspiring fun fashion possibilities for the family. You see, we believe that all customers should have access to today's latest designer styles at prices they can afford. We call this "democratizing fashion and design" in footwear and accessories, and it's our vision."

This site offers a wide range of shoes brads and trends, providing products for any type of customer, kids, women and men. In addition, it the products reasonably priced and show original styles and patterns giving a fresh and new angle to the company.

How is this site planning to compete with the other? Although they intend to reach all type of customers, doesn't the name "payless" narrow it to a much defined sector?