Partsamerica.com - Auto Parts Superstore

“PartsAmerica.com team, the Web’s full-service destination for do-it-yourself automotive repair and restoration. As the first truly comprehensive one-stop auto parts and supply shop, we provide the complete product selection and expert customer support that professional mechanics, as well as dedicated hobbyists, demand.”

Partsamerica.com is more than just an e-commerce site. They provide users with the supporting information and expertise they need to complete the job. Their exclusive diagnostics tool, SmartFix, has been rigorously developed to walk customers through detailed analyses of their car’s problems to determine the specific repairs that may need to be made. Customers are able to shop at partsamerica.com really easy. There are two ways of shopping, shop by brand and shop by category. Shopping by brand is the easiest way; users will browse into an incredible wealth of brands organized in alphabetical order. Searching by category is really useful for customers that don’t know exactly what they need or just want to look around. The website is really well organized, with accurate photos, it manages a simple vocabulary, and it is very easy to deal with.

Will people buy here rather than in an offline store? How are they willing to compete with other sites offering very similar services?