We can define Oursoko as a
social discovery shopping marketplace whose objective is to
connect people who are looking for something with the ones who can meet that demand. Oursoko revolves around a system that goes by the name of
Sokizmo.
Basically, it is a system that lets products and stores increase their visibility according to the amount of user interactions connected with them. In theory, the more a product is shared, purchased and reviewed then the more notoriety that it will have.
In theory, this means that the products that are listed on the main page are the ones that have been interacted with the most, and the ones reflecting the true transactions that are being carried out on the website.
As a result, the site can be counted upon when it comes to
discovering new products socially. You can join groups and add your friends from other
networks, seeing what it is that they are purchasing and go from one
discovery to the other.