Merchants and website publishers can take advantage of Nooked, a site that makes online shopping easier, so that customers buy more in the end. It has features like an RSS feed, called the Feedwizard, which enables marketers to use RSS technologies to deliver one-to-one marketing to consumers. It also has email alerts that let consumers know about products that might interest them. Website owners can placed Nooked widgets on their sites, and they can earn income from clicks on the links. Sign up for the service on the Nooked website.