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In their own words
“Put quite simply, we believe that companies can use their existing communities of people – their employees, their customers, their partners, and their shareholders – to solve their business needs and provide real value to the business.”
Why it might be a killer
Mzinga certainly won’t starve to death. It’s a good idea to get corporations onto the social networking market. It’ll allow for more community participation and dialogue so that corporations can take consumer research to a new level.
Some questions
Will Mzinga’s corporate networks be a success? Can they foster real community involvement like a Facebook or MySpace?
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