Mobilefun.co.uk - Mobile accessories and downloads

This UK based online store is all about mobiles and accessories, plus some tech & electronic stuff. Find the newest models for top lines and carriers, and get them delivered in the EU in 2-3 days and same-day shipping in the UK. Plus you can browse from a list or original or compatible accessories. A large listing for contents is available, but slightly pricy: each ringtone is £4.50. Still, the selection is very neat, and includes themes, wallpapers, videos, games and more. A good feature about this site is the fact that it clearly understands the need of its users and market, and thus offers related products, like iPod accessories, Bluetooth devices, memory and flash cards, fashion accessories and so on, catering for all possible tastes.

"Buying Products on Our Website

All of our prices are inclusive of VAT. Delivery charges will be calculated during the checkout process, after you choose your preferred delivery method. We try to have accurate pricing and availability information on all the products we offer; despite our best efforts, a small number of the products in our catalogue may be mispriced or have inaccurate stock availability information. We do verify prices as part of our acceptance procedure, and will inform you if a product's correct price is higher than that stated in your order, so you may ultimately decide whether or not to order the product at the correct price. We may change the price of any product at any time before you place an order. If the goods you have ordered are not in stock, we may send an e-mail to inform you, at which time you may cancel your order. We do our best to accurately estimate when items will be despatched and/or delivered; however, these estimates are based on several factors over which we have no control and as such, time for despatch and/or delivery shall not be of the essence of the contract and should be considered as rough estimates only".

When randomly choosing one handphone, it will automatically show you all the related things you can buy for it, plus it provides a thorough explanation of compatibility and functions plus warranty data, which seems an important thing to bear in mind, specifically when buying from overseas. In short, the market-focus of the site make it specially appealing for its targeted audience.

The fact that there is so much competition out there, and also the fact that their prices are not especially low, plus they don't make special offers, like buying one phone and getting accessories at discount price, makes mobilefun.co.uk rather poor in comparison to its competitors. Will they find a way to make their site more competitive in term of pricing?