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In their own words
"Miyowa"s objective is to provide mobile operators and brands with the richest mobile 2.0 Instant Messaging and entertainment services.
Why it might be a killer
Mobile phones are ubiquitous; between 10-14 billion IM"s are sent a day; and it"s used for work and for play. Branding via mobile phones is fast becoming the next thing, with more and more users taking advantage of 3G web services. Miyowa offers a seamless experience and total integration with all phones. As it works with all IM products, Miyowa is ideal for advertisers looking for an innovative and extensive means to market.
Some questions
Is mobile marketing too much? Won"t it just clutter already tiny screens? Do users really want ads popping when they"re using Jabber especially when they"re on the way to work or on the street?
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