The Paris based company Miyowa offers a suite of mobile messaging solutions. It"s newly introduced MoveMessenger Platform is compatible with any handset and it"s light, at only 60 kb. MoveMessenger can connect with all IM clients such as Jabber and wireless. On the business side, Miyowa has Mobile Advertising Ready MoveMessenger, featuring three types of adverts: Splash screens, Dynamic tabs & pop ups, andVirtual Buddy. It operates in tandem with the MoveMessenger platform and is scalable to the client"s needs with free and paid models. Of course Miyowa"s advert platfrom integrates completely with client side technology such as provisioning systems, billing opt-ins and authentication mechanisms. For marketers and brand pushers, IM advertising targets a key audience in a ready to use service. Consumers get mobile integration, while clients reach a highly profitable market.