Miyowa.com - Mobile Advertising Via IM

The Paris based company Miyowa offers a suite of mobile messaging solutions. It"s newly introduced MoveMessenger Platform is compatible with any handset and it"s light, at only 60 kb. MoveMessenger can connect with all IM clients such as Jabber and wireless. On the business side, Miyowa has Mobile Advertising Ready MoveMessenger, featuring three types of adverts: Splash screens, Dynamic tabs & pop ups, andVirtual Buddy. It operates in tandem with the MoveMessenger platform and is scalable to the client"s needs with free and paid models. Of course Miyowa"s advert platfrom integrates completely with client side technology such as provisioning systems, billing opt-ins and authentication mechanisms. For marketers and brand pushers, IM advertising targets a key audience in a ready to use service. Consumers get mobile integration, while clients reach a highly profitable market.    

"Miyowa"s objective is to provide mobile operators and brands with the richest mobile 2.0 Instant Messaging and entertainment services.

Mobile phones are ubiquitous; between 10-14 billion IM"s are sent a day; and it"s used for work and for play. Branding via mobile phones is fast becoming the next thing, with more and more users taking advantage of 3G web services. Miyowa offers a seamless experience and total integration with all phones. As it works with all IM products, Miyowa is ideal for advertisers looking for an innovative and extensive means to market.

Is mobile marketing too much? Won"t it just clutter already tiny screens? Do users really want ads popping when they"re using Jabber especially when they"re on the way to work or on the street?