mezzoblue.com - Pure Design

Mezzoblue.com is a site about design where you can find any type of archive and icon concerning and showing design. This site works a little like a magazine where users post archives categorized by year and collection. Sowing the picture of the design, the author's explanation and then a space for the users to post a comment. Each post on the site is bound up as part of a collection, along with other posts published around the same date. That collection is then given a photo, and a color palette derived from that photo. All posts within that collection take on the photo and palette as core design elements, which visually groups them together. The site also sells icons that are built to cover some of the most common icon needs of web and software designers. These icons are presented in a special gallery, where you can see all sizes and formats. You can buy them using any number of major credit cards, like visa or Mastercard. Your payment is processed by PayPal, but you don't need a PayPal account in order to buy. And download instructions are sent immediately upon ordering, freely by the site.

"Mezzoblue is a weblog about design, the web, and some other things. Written by Dave Shea, a designer from Vancouver, Canada"

This site offers a great variety of galleries and different collections that can be fascinating for design lovers. Also this site gives the possibility t the user to get involved with the site and post his comment. The site is organized in such a way that the user feels attracted to investigate and enter to the different links.

How will they promote the site to attract more users? In spite of the site being a very interesting site, it targets to a very small and specific audience.

How will you deal to manage with competition? There are many sites offering the same product.