Lynda.com - Start Learning Today

“Lynda.com is an award-winning provider of educational materials, including Hands-On Training™ instructional books, the Online Training Library®, CD- and DVD-based video training, and events for creative designers, instructors, students, and hobbyists. The lynda.com Online Training Library® and CD-ROM titles include such subjects as Photoshop, Flash, Dreamweaver, Illustrator, Office, digital photography, Web design, digital video, and many others. lynda.com's all-star team of trainers and teachers provides comprehensive and unbiased movie-based training to an international membership of tens of thousands of subscribers. Considering the speed at which technology evolves, the Online Training Library® is a great solution for keeping your skills current. Library subscriptions begin as low as $25 a month, with no long-term commitment required.”

Lynda.com offers a very useful service for everyone, seen as technology these days is evolving at an incredible pace and people are currently left behind on how to use half of the new software. This service is targeted to a huge potential audience because, as mentioned before, people really need this kind of service and they can take full advantage of it for a very low price. Lynda.com forms part of what it is a fast growing market and this could mean tons of cash for them. This website is very well organized, since every feature is placed within categories such as Subject, Product, Vendor or Author.

Will people actually pay for this service? Will people choose this method of learning rather than the traditional way? Can people trust the online educational material? Will people pay for subscription and then again purchase the DVD or CD they are looking for? Doesn’t this end up being much more expensive than an offline method? Will people take the time of subscribing for this service? What ensures people that the material provided actually works?