Littletikes.com - Outdoor, indoor, infant, toddler toys

Littletikes.com is the maker of quality toys for children, they specializes in colorful, imagination-building, durable, baby toys, playhouses, infant , toddler , outdoor toys and ride-on toys for babies, infants, toddlers, preschoolers and other children. They create iconic kids toys such as little tikes classics toys including the cozy coupe, the race car bed and the turtle sandbox. They also offers a wide variety of playhouses, swings, swing sets, playground accessories, sand and water tables, sandboxes, inflatable bouncers, water slides, sprinklers, kids furniture, kids picnic tables, wagons, slides, teeter totters, play kitchens, musical , baseball , basketball , soccer , football toys, and other sports toys, role play toys. Littletikes.com also offers girl toys like toy strollers and doll houses and boy toys like toy trucks and construction toys. You have to take a look at the special offers they have and you can also request for a catalogue.

"The Little Tikes Company, founded in 1970, is a multi-national manufacturer and marketer of high-quality, innovative children's products. In November of 2006, Little Tikes became a part of MGA Entertainment. MGA Entertainment is a leader in the revolution of family entertainment.

Little Tikes products are known for providing durable, imaginative and active fun. Products are manufactured in a wide variety of categories for young children, including infant toys, popular sports, play trucks, ride-on toys, sandboxes, activity gyms and climbers, slides, pre-school development, role-play toys, creative arts and juvenile furniture.

Little Tikes goal is to create and supply innovative products to customers and consumers around the world. To reach that goal, Little Tikes associates actions are guided by the principles of Customer Satisfaction, Teamwork, Innovation, Marketing and Continuous Improvement."

This website might be a killer because it offers a great variety of kid's toys, they also show their products in fantastic pictures and give detailed information about them.

Since they have too many competitors, how do they deal with them?

Do they have any special strategy to be different?