Ingenio.com - Pay Per Call Advertising

What would happen if you combine the huge searching capabilities of the Internet with the powerful person-to-person interaction of the telephone? That’s what Ingenio has done. It connects online consumers with businesses by phone. Ingenio Pay Per Call is a paid search-based advertising system that allows any advertiser to capitalize on the popularity of Internet search and drive targeted phone leads—rather than clicks—to their business. With this new performance-based online advertising service, businesses pay only for calls received. Besides, there’s no need to create or maintain a website, making it ideal for all those businesses who do not transact online. It also bridges the gap between online search and the value of a phone conversation, the preferred way of closing business for many service-based businesses. It enables ad creation in minutes and there’s no keyword management required.

“Ingenio's unique platform has pioneered a variety of applications that combine the communications power and ubiquity of both the Internet and the phone to create new opportunities for online buyers and sellers. The company's technology powers a suite of solutions, including the leading Live Advice™ Directories product and the Ingenio Pay Per Call® Network.”

Ingenio Pay Per Call seems an ideal solution for both existing click advertisers interested in supplementing campaigns with phone call leads, and for whole new advertiser segments for whom click-based advertising isn’t effective. Any business looking to take advantage of the marketing power of Internet search to drive targeted phone calls from ready-to-buy customers will probably find this advertising service very attractive.

Is this form of advertising going to make a huge impact? Will Ingenio Pay Per Call really catch? Will Ingenio be able to compete with hundreds of pay per click advertising services?