HitWise.com - Competitive Intelligence

HitWise offers a wide variety of services such as keyword rankings, keyword research tool, extensive reports from the traffic of a specific website, key demographics, enables you to create customized charts informing how other websites perform, and a really useful on-demand training for clients. It’s a paid service and you can also subscribe to the Hitwise newsletter where you are kept informed with the latest trends.

"Hitwise, an Experian company was founded in February 1997 as a solution to a new problem – only the large websites, such as Yahoo!, MSN and Amazon were being monitored comparatively and data on websites with a more limited reach, such as Colgate, Nissan, and L’Oreal – was not available. Instead, Hitwise’s founders applied new measurement method to the new medium. They realized that by working with ISP networks, (instead of recruiting individual panel members) it would be possible to anonymously monitor more people, and therefore report on more websites."

The Hitwise Competitive Intelligence service is really an innovation on the websites monitorization field.

Will people really payto get this service? Will this really improve client’s websites? Will this help client’s to understand what the site’s problem is?