Giveness.com - Support Charities through Shopping

Giveness.com is an online networking that brings charity organizations and philanthropic supporters together. Users can not only log on to share ideas and support, but they may use Giveness.com’s Online Shopping System to support the charity of their choice. When users shop through this site, predetermined commissions are donated from the retailers to each shopper’s chosen philanthropy. During the website’s beta period, 100% of those commissions are redirected to the nonprofit that the consumer has selected to support. Listed philanthropies range from civic to educational to political to health-related.

“Giveness is an exciting and unique new service that helps nonprofit organizations and individuals unite to support philanthropic causes. Giveness has developed a powerful Online Shopping System that generates incremental income for nonprofits whenever a supporter shops online through Giveness. Online merchants who participate in the Giveness program pay a sales commission for each online purchase that an individual makes through one of Giveness’ unique online shopping tools.”

Giveness.com is a great tool for bringing charities and potential supporters together. The numerous stores available give shoppers a wide array to choose from. However, many of the philanthropies are not well-known, which may fail to interest shoppers.

How could adding a Featured Charity section highlight the smaller charities and increase awareness? How can traffic be increased to the website? How can the charities direct shoppers to the Giveness website?