Adsdaq is a new online advertising marketplace fashioned as a sort of Wall St. for ads.
It’s brought to the internets by the contextual advertising company, ContextWeb and aims to create a true open market for both advertisers and publishers. At Adsdaq there are two desks: a selling desk for publishers and a buying desk for advertisers. Simply put, publishers sell their online advertising spots to advertisers. Unlike other sites,with Adsdaq, publishers establish the asking price and advertisers can purchase against it. Adsdaq will categorize each page’s content and then check which ad campaigns have a comparable BidPrice. Ads are placed to according to target audience and price so that ads are shown to the most relevant audience. It’s a win-win situation.
Exchange.contextweb.com In Their Own Words
“ADSDAQ is the only ad exchange that delivers real-time contextual advertising at the page level.
Our exchange delivers the granular targeting of a single site buy with the reach and cost efficiency of an exchange.”
Why Exchange.contextweb.com It Might Be A Killer
Adsdaq provides an interesting new twist in online advertising. Instead of having advertisers name the price and rule the roost, Adsdaq gives power to the publisher. Moreover, they make sure ads reach the right audience for the right price. It’s a true exchange.
Some Questions About Exchange.contextweb.com
Can Adsdaq get enough advertisers to make it a fair exchange? Will advertisers like this model? Or would they rather stick to the old, usual model that may save them money? 
