That diamond you received from your ex-boyfriend may have lost its sentimental value when you broke up, but it certainly hasn’t lost its monetary value. Enter ExBoyfriendJewelry.com, a site where you can sell or trade jewelry that you received from your ex, blog about him and the breakup, commiserate with other newly-single gals, or go shopping for a cute new ring to wear in place of one your ex gave you. Sellers upload photos of a piece of jewelry, set a price or say they will accept offers, and are encouraged to blog about the gift-giver, the relationship, and/or the breakup. Actual transactions are left up to the buyer and seller to work out over private messages or email, but the site recommends PayPal and has a thorough “Safety Tips” section on how to avoid scams or other sketchy situations. A banner across the top of ExBoyfriendJewelry.com reads: “You don’t want it. He can’t have it back.” The site clearly takes a fun, light-hearted approach to the subject of breakups and is designed for those who are emotionally ready to let go of the jewelry given to them by their ex-boyfriend, to vent, and to even laugh a little bit about their and other girls’ failed romances.
“Welcome to EXBOYFRIENDJEWELRY.COM - a site where you can buy/sell/trade and blog about all of those little reminders in your jewelry box that make you wonder ‘what did I ever see in him?’ or ‘where have all the cowboys gone?’… And don't let our name stop you. We may be EXBOYFRIENDJEWELRY.COM but all ex's are welcome - ex-boyfriend, ex-husband, same sex-ex. If you're ready to move it out and talk about it, we're here for you people.”
The site is fun and kitschy and feels like a chick-lit version of eBay. If it manages to get noticed and mentioned by some of the popular women’s websites or magazines, it could really take off as a fun but useful service for women looking to make a little cash and/or unload some emotional baggage.
How many transactions will actually be made through this site? How will ExBoyfriendJewelry.com make a profit? At this point, they don’t take a commission on transactions made through the site, and don’t have a donations link.
