Crowdsourcing is a term used to describe the collaboration between companies and their consumers as a group. In effect, it allows customers to voice their opinions, thoughts, and ideas to a company, and for the company to gather valuable information and react accordingly. Creative Crowds builds on this concept, and offers companies the chance to access already existing communities through its platform, CreativeChallenge. (Creative Crowds distinguishes itself from competitors by engaging with pre-established communities). Creative Crowds offers a tailor-made approach to every client, in which prices and specific strategy obviously vary.