Carol.com, as its tagline announces, is a health marketplace, meaning that users can buy from it medical services, just as they make online purchases for any other product or service; it works in the Twin Cities area for the time being, and users who have health insurance, as well as those who don’t can buy their medical services here as well. The site sells both individual appointments and ‘Care Packages’, a predefined set of services your chosen health-care provider will give you. In this way, users can control more effectively their primes and medical costs. The company has plans to allow customized care packages in the future. In any case, using Carol.com is as complicated as buying shoes or plants online: you need to sign up as a member, and then start browsing physicians, health care facilities, laboratories, or any other healthcare related provider. You can also compare their services and pricing using the comparison tool, and make appointments online. Since the service works both for clients who have insurance coverage and those who don’t, it’s a great service to allow you to get in touch with an HCP you will be comfortable with, regardless of whether s/he belongs to your insurance network or not.