Been Verified aims to eliminate fraud and anonymity on the internet by verifying user identity and background credentials. Been Verified targets freelancers and others who work online (such as eBay vendors), social networkers, as well as employers who want to use Been Verified in lieu of a traditional background check. Users pay a $9.95 monthly fee to join and can also pay to verify additional credentials, such as the successful completion of a university degree or previous employment. Online workers then display the Been Verified seal on their home page. Employers hiring online can send a Been Verified request to potential new hires, and can later use these employees’ Been Verified status as a marketing tool to secure new clients.