Become.com - Comparison Shopping & Product Research

Become.com aims to be your favorite site for online shopping, as they combine product research with comparison shopping. They also boast having over 20 million products from over 5,000 retailers indexed on the site. Using a trademarked search technology called AIR (Affinity Index Ranking), they claim to filter out the irrelevant results that other sites produce to deliver only pertinent product information. Become.com further touts its News Search technology, which scours the internet every 10 minutes to provide you new information related to shopping: such as new product announcements, price reductions, and product recalls. The coolest feature by far, though, is the ability to find out prices and product information about a product at the same time! For example, if you are looking for a cordless razor, you can find out where to buy the product and for what price, as well as receive the latest reviews on that product. That is clever and practical. Overall, the site seems a welcome addition to the online shopping world.

Search and shopping in one easy to use site. Frustrated with researching products on the web? Tired of time-wasting spam results from general search engines? Exhausted from scouring the web for the best products and prices? Well, so are we! That"s why we created Become.com: the only fully integrated Web-wide product search and comparison shopping site on the Internet. Become.com is fast and easy to use whether you are researching what to buy or simply deciding whom to buy it from. Here"s a quick look at some of the powerful, intuitive features on our site. Our relevant research results save you time We designed our search engine with your shopping needs in mind. We"ve reduced the spam and irrelevant results that general search engines produce. We know that Become.com users are focused on researching and/or buying products so we eliminate results that don"t fit the bill. We crawl over 3.2 billion web pages to bring you current buying guides, expert reviews, consumer reviews, articles, specifications, forums, merchants, and a variety of other useful information to help you make better buying decisions. Zoom in on what you want. We can fine tune your search results even further by giving you the specific types of information you want. Only want to read buying guides? Prefer to focus on technical specifications? Love reading discussions between real customers? Then click on our new Search Zoom feature and we"ll prioritize your results that way. No other site can zoom in on your search requirements the way Become.com can. You"ll find this feature at the top of your search results page. Choose the button that delivers the results you want: all results; product reviews; buying guides; discussion forums; product details.

This site combines product research with comparison shopping in a clever and useful manner.

The site stands out amongst other online shopping sites, but it took a while to figure out its niche. Somehow they need to better explain and promote the utility of the site to the average user, so it is obvious in a few minutes why this site should be used. They are getting good traffic, but they can do better with improved marketing and design; what is their business plan and how are they making a profit?