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In their own words
"From our ultra-soft tees to our cool caps and music, Baby looks good on you celebrates the beauty of being pregnant.
Shop our unique products for your next baby shower gift".
Why it might be a killer
Baby Looks Good on You really does offer some thoughtful and hip gifts for any pregnant woman; the song's message would really appeal to anyone experiencing difficulty coping with all the physical and emotional changes brought on by maternity. The "Our Story" section alone is so picture-perfect that you'll probably be wooed into buying something, even if you're NOT having a baby. Cleverly, the site plays John's song as you browse it, and even if you don't like country you'll find that it's inexplicably addictive.
Some questions
The site is currently pretty limited in what sort of products it offers; do they plan on offering more merchandise besides just t-shirts, hats, and CDs? Why aren't there any items that are specifically cater to the needs pregnant women, like stretch pants or dresses?
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