Aptimus.com - Point-Of-Action Online Advertising

Looking for a better ROI? Aptimus can help you take the most of your online advertising campaign. Aptimus can align your marketing message with appropriate and engaged users on category-leading sites advertisers trust. You pay only for the results you achieve on a cost per click, cost per lead, or cost per impression basis, as well as combinations of those models. Aptimus provides solutions for educational institutions, pharmaceutical, finance, consumer products, travel, and technology companies. They take a different perspective on online advertising, borrowed from the proven offline Point-of-Purchase marketing model, displaying relevant offers where and when consumers are the most engaged in an online activity such as purchasing, logging in, downloading, registering, and more. They have a network of 130 Web sites, reaching over 7 million engaged consumers across 10 high value audience segments.

“Aptimus is the Point-of-Action™ online advertising network that reaches engaged users by placing offers in the transactional areas of Web sites they trust. Supported by category-leading Web sites, the network consists of ten targeted channels that reach over 20 million highly valuable consumers each month. The company's proprietary optimization technology presents advertisers' offers on the Web sites where they reach the right consumers, automatically targeting based on prior consumer response in each location and each individual consumer's demographics. Aptimus' current advertisers include many of the top 500 marketers such as Nokia, Dell, SC Johnson and Carnival Cruises. Aptimus has offices in San Francisco and Seattle, and is publicly traded on the NASDAQ GM under the symbol APTM.”

The online advertising market is in rapid expansion and companies are allocating in online media an interesting part of their advertising budget. Aptimus provides good value to costumers through demographic, geographic, and behavioral targeting tools to fine-tune audience segmentation, avoiding wasting money in mass audiences that the company doesn’t target.

How are they going to compete with so many other sites offering similar services? How many other sites are competing for this same audience?