8Coupons.com - Coupons For New York Eats, Etc.

Founded by two kids in their rather roomy New York pad, 8Coupons endeavors to help New Yorkers save some of their increasingly precious dollars by gathering coupons and deals from businesses throughout the city. On the homepage are the day’s top 8 deals as rated by readers like you. Each coupon can be sent to your mobile, to a friend, or they can be printed and clipped for later use (just flash your coupons paper or electronic, to the cashier). If you refer your favorite biz and get them to post their deals on the site you’ll get $88 (remember to give them your personalized coupon code so they’ll get a month free and you get your well deserved cash). Soon to come—coupons from your favorite merchants sent automatically to your cell phone.

“Our Goal: Help you make the most out of NYC by making it as easy as possible to stretch an NYC buck. We’re so serious about this “deals on demand™” concept that we’ve created a feature that lets you send coupons to your cell phone as a text message so that all you have to do is show the deal to the waiter (or waitress) / cashier to redeem it as a mobile coupon! That’s right. There’s no cutting or printing involved. Just send the deals straight to your cell phone to redeem. Best of all, it’s a free service from us (your carrier’s normal text message charges still apply).”

New York is not a cheap city. With 8Coupons visitors and native New Yorkers alike will be able to get a cheaper burger, or haircut at their favorite neighborhood hangouts. The $88 referral bonus isn’t too shabby either. For merchants, the process is pretty straightforward—there’s a flat fee only, so they needn’t wrangle with PPC or any other such difficult things.

What’s the marketing strategy? Are they planning to move beyond the Big Apple?