Treehugger.com - Go Green Now

Our environment is currently facing huge obstacles that have the potential to seriously disrupt our future and the future of all our fellow flora and fauna friends. Treehugger.com, wants to aware people who don’t know about this problems and in turn incentive them to do something about it. That’s why this site provides all sorts of information for users to access with ease, as it has been carefully organized into different topics; such as “Cars + Transportation”, “Design + Architecture”, “Food + Health”, and others. Simply click on the topic you’re interested in and you’ll be lead to tons of friendly articles. Still this site is more than a mere informer of today’s environmental trouble as it also provides its users with a “Take Action” section were users can access how to get green articles, and get informed on how to recycle certain materials, or even get to know what they can do to help diminishing the problems sizes. In addition the site provides a section for treehugger members to interact with each other, so they can exchange ideas and thoughts.

“ TreeHugger is the leading media outlet dedicated to driving sustainability mainstream. Partial to a modern aesthetic, we strive to be a one-stop shop for green news, solutions, and product information. At TreeHugger we know that variety is the spice of life, so you can find all you need to go green in our up to the minute blog, weekly and daily newsletters, weekly video segments, weekly radio show and our user-generated blog, Hugg. We also extend our expertise to companies looking for a little green guidance. Past clients include Domino, Sundance Channel and House & Garden. TreeHugger is helping the masses get hooked on sustainability, and thankfully, it appears the masses are getting hooked on TreeHugger. Press notables have hailed us as “Having Balls,” dubbing us a “green CNN”, and a “Green Blog God.” Media empires like The Oprah Winfrey Show, Martha Stewart and the Sundance Channel have taken note. We've also been honored by several prestigious award ceremonies. In 2006, TreeHugger took home a Vloggie for being the "Best Green Vlog." For three consecutive years in a row (2005,2006,2007) TreeHugger was nominated for a Bloggie, and, within the past two years, The Webby Awards and the South by Southwest (SXSW) Festival have nominated us in various categories. Check out TreeHuggers virtual trophy case here. TreeHugger is not TreeHugger without our quick-witted, global team of writers. They have the amazing ability to take topics that most of us snoozed our way through in school, and make them the addictive juicy, green bits that they are. TreeHugger's success is also due in large part to our core staff, who, like non-toxic, water-soluble glue, keep the green pieces from falling apart, and of course, to our esteemed board of advisors. ”

The site has a huge potential audience since every day people are getting aware of the dimension of the environmental problems. Still, treehugger.com, is more than a mere provider of information regarding all sorts of environmental problems, as it also give users the chance to “take action”.

How will this site manage to compete with others providing similar information such as Greenpeace?