Tickle.com - Tests & Quizzes Online

“Tickle is the leading interpersonal media company, providing self-discovery, and social networking services to more than 14 million active members in its community worldwide. Formerly known as Emode.com, Tickle was founded on the belief that personal insight and connections to others could be both scientific and fun. In collaboration with leading psychology and marketing experts from Harvard, Yale, Duke, Northeastern, Washington University in St. Louis, SUNY at Albany, and The University of Kansas, Tickle was the first company to combine consumer insight with state-of-the-art digital technology to generate personality reports uniquely positioned to offer outstanding results. The company offers more than 200 tests (more than 60 of which are PhD-certified) and is the leading provider of online testing services. Tickle launched the Tickle Social Network in October 2003. Tickle Social Network is the first social networking product to deliver deep user profiles that go beyond basic demographic data to include group affiliations, career history, and personality traits.”

Tickle.com offers a very entertaining service for all those people out there who love to take tests and find out new things about their partners or themselves. It has the great advantage that it is a free service and that registration is actually really, really simple. This website is very well organized; people won’t have any trouble in finding what they are looking for.

Doesn’t this kind of service present tons of competition? How will this website stand out? What makes it better or different? Can the design be improved? Will people sing up for this service where they can find it elsewhere with no need of registration? Will people use this service constantly, or is this the kind of service you use once to have a laugh and that’s it?