"Launched in September 2007, The Point is a community where people can come together to solve the problems that are too big or time-consuming to solve alone.
The Point is a groundbreaking way to use the Internet that helps groups of like-minded people get things done. How? No one is obligated to do anything unless a campaign reaches its "tipping point." At the tipping point, everyone springs into action, knowing they have the numbers to make a difference.
Think of how often you confront this problem – you want to know what everyone else is doing before you decide what you are going to do. Voting, complaining to your phone company, contributing to a group purchase or charity, standing up to your boss, boycotting a company, planning a party – the list is endless. On The Point, all action is contingent on its effectiveness."