In their own words

"Let's face it... Whether you are a successful businessman, a pragmatic executive, a casual surfer, maybe researching, selling or gaming online everyone is on the look out for the next big idea...and we think we have just that!
We have an ever growing directory set up with thebestsintheworld.com domain names that link directly to the BEST in the world for each product / service.
The idea is very simple and yet very effective. A one stop shop style search for "The bests in the world". A place where you can find the best current products or services in the world.
Maybe you want to treat your family or loved one to the best holiday in the world or even settle a dispute amongst friends about which actually is the current best mobile phone in the world. Or finally convince your friends that your football team IS the best in the world. We have a directory set up with thebestsintheworld.com domain names that link directly to the BEST in the world for each category."

	Why it might be a killer

TheBestInTheWorld.com has an attractive interface. The background of the logo with the brand logos is a very good idea. The site is easy to navigate and has a thorough description of the site's function. Allowing people to submit their own ideas on what products they think are the best, is a good way to get people involved.

	Some questions

TheBestInTheWorld.com has good intentions on helping people find good products and services, but the criteria on judging what is the best does not give people the best results. One of the three requirements is that the brand must by internationally known. Many of the best products are only found in certain parts of the world, for example, I searched coffee and the result was Nescafe. I am not a coffee expert, but I am pretty sure that there are other brands of coffee that are better than Nescafe, isn't Colombian coffee the best coffee in the world? Popular products are not always the best. Also TheBestInTheWorld.com needs to expand their list of best items, I searched a couple of common items and TheBestInTheWorld.com didn't have a result.