SugarLoving.com - Digg Never Tasted So Sweet

First thing that will catch your eye upon venturing to SugarLoving, the Sugar Inc. Digg clone for women, is the uncanny amount of puffy, cute hearts on site. Unlike other Digg-like sites in which users submit content to be voted up or booted off, there's only love to be had on SugarLoving, hence the name, I suppose. This site is more Sweet N' Low than the cane stuff; everything is insufferably full of unbounded hospitality and an eerie sort of best friends forever philosophy. The stories are pretty much all inclusive; they're categorized by topic at the top of the page, e.g. Food and Travel, Fashion and Beauty, and Mind and Body. To comment, you'll have to be a registered SugarLovin' member. This one's geared at your girly girl crowd, but I'm not even sure if they'll be so keen to so much link love.

"Our fresh, conversational and witty editorial voices inform, connect, inspire and entertain an audience of over 5 million monthly unique visitors. The Sugar Network comprises of ten distinct lifestyle and entertainment sites covering topics that include celebrity, fashion, shopping, beauty, entertainment, food, health and more."

The site is bubbly and filled with pastel colors—looks like Easter. For those into sharing and sisterly goodness, where everything is all right, SugarLoving is the go to place. Sharing interesting tidbits is simple, and your story won't get buried.

Will this site really find a major audience who isn't appalled by the cutesy hearts? Why is there no bury feature? There's far too much going on in the screen, practically you can't see that many stories; the site simply needs to cute down on the sugar.