Spokeo.com - Aggregate Your Social Networking

Tired of always having to check your MySpace and your Facebook to see what people have updated? Want to stay in the loop but all the checking is driving you nuts? Well, automate your networking with Spokeo, Spokeo will find all of the videos that your buddies have uploaded to their MySpace accounts, know who has blogged on their blogs. Never beout of the loop again, and its absolutely effortless, just plug into Spokeo and tell them whose profiles, blogs, etc to monitor and never worry about it again. You can arrange for friends from all different social networks to be aggregated into one central buddy list. Spokeo is also a full RSS/Atom reader.

Stay up to date with friends all over the Web Spokeo checks on your friends to see who's favorited new videos on Youtube, uploaded photos to MySpace, or blogged on Blogger. Spokeo tracks friends for you, so you won't miss an update. Instantly see what has changed in your network Spokeo remembers what you've read and highlights what you haven't read. You can get an overview of all the newest updates from your friends, and avoid reading the same old content. Organize friends in a AIM-like buddy list Spokeo aggregates your friends from different social networks into a central buddy list. You can group, reorder, merge, and delete friends with simple drag-and-drop actions. Track friends alongside RSS feeds In addition to tracking photos, videos, and music on social networks, Spokeo is a full RSS/Atom reader. Import friends and feeds to get all the latest news in one place.

This site could be very effective for social networkers that want to stay in the loop but also want some time to network outside of virtual reality or just want to spend their time more effectively. People could literally save hours weekly of scouring through different websites trying to stay updated at all of the different websites.

How does this company make money? Right now the service is free and there is no advertising on the site. It is a great idea and people will surely visit the site, but what is the business model?