Spickr.com - Your New StartPage

So, I’m sure you know all about the personal news aggregator scene with sites like Netvibes or Pageflakes or even iGoogle. They let you personalize a startpage using their own API and a gaggle of RSS feeds and fancy widgets. However, if you’re not into the short and sparse feed look, you might want to consider Spickr (yes, that’s its name). Spickr is a site full of sites. It’s got all the major news and geekery sites like Wired and CNN, and it gives you the option to add your own sites. The great genius of this is you can access the actual, full form site without having to sacrifice pictures or space. Plus, you don’t even have to leave Spickr. Spickr brings it to ya straight.

“Spickr provides a faster, smarter and more reliable way to navigate the Internet by bringing together the most popular web destinations, useful online services and a search megatool under one roof, while also enabling you to browse around within a slick interface.
Unlike most startpages like myYahoo, Netvibes or iGoogle, Spickr does not aggregates RSS, feeds or widgets; instead, it loads real websites inside Spickr's interface.”

Spickr’s got a no frills UI, but it works. It’s a useful site for research or for keeping up to date 24/7 without having to traverse from site to site.

Will Spickr’s user interface be a hit? Will users want more on one page ie headlines, gossip etc? What’s the catch? What’s with the name?