Simpy.com - Yet Another Social Bookmarking Site

To give you, dear web surfer, even more choice in the matter of social bookmarking (as if you didn't already have too many alternatives) Simpy has come up with a brand new bookmarking service. Unfortunately, Simpy hasn't really got anything particularly new or different to dazzle you with. They have the standard bookmarking features: tagging, a bookmarklet, private and public settings, notes, groups, and sharing. Apart from that Simpy also features full text search for bookmarked pages' content, friends and subscriptions, the ability to upload and sync your bookmarks from other services like del.icio.us, and broken link alerts. Simpy is ad-free and you can export your bookmarks at any time.

"Simpy is a social bookmarking service. With Simpy, you can save, tag and search your own bookmarks and notes or browse and search other users' links and tags. You can be open and share your links with others, or keep them private.
Simpy also helps you find like-minded people, discover new and interesting sites, publish your bookmarks, detect and eliminate link-rot, etc."

While it doesn't overwhelm the competition, Simpy has an easy and open sensibility which does make it agreeable. Users will like the no ad approach, the ability to export and upload bookmarks without any troubles, and for hackers, the open Rest API.

This field is seriously saturated, how is Simpy going to get members and earn money without ads? What's the marketing strategy? Is a much needed site redesign in the works?