Savvy.com - Men's Lifestyle Online Magazine

Savvy is aimed at men with a high-tech lifestyle. It is a men’s lifestyle magazine that brings you quality photo shoots and news, sports and entertainment updates every 15 minutes, plus more than 50,000 articles onsite. But Savvy is also a fast-growing social networking friends community where you can blog, join forums and groups and message other members, There’re also thousands of videos on just as many topics of interest to men. Columnists and experts write insightful features on women, dating, entertainment, sports, celebrities, fashion, health, relationships, games, gadgets, auto and rides, careers, money, odd stories, and humor. The site also features non-nude pictorials and full length interviews with beautiful young models and actresses, as well as the “the girls next door”. Featured models have included supermodel-actress Amber Smith, sports newscaster and Sideline correspondent Bonnie-Jill Laflin, calendar bombshell Vida Guerra and model-actors Nikki Ziering and Karen McDougal.

“Guys, this site's for you. Savvy.com has vaulted into second place online for men's lifestyle sites, re-branding in September '05 as Savvy from our former Xposed.com name. In mid-September 05 we're number #2 in both Hitwise's men's websites category and Alexa's #2 men's lifestyle sites ranking, climbing steadily into Alexa's top 1,000 sites. We're committed to offering free editorial features and pictures - no popup ads or virtual marketing schemes that bombard you with endless unwanted sales pitches for stuff you could never conceivably use or want. We hope you choose to make us part of your daily routine, whether catching up on some of the planet's top stories, or simply dropping in for some wise advice or a good laugh.”

Savvy is a fast-growing men's lifestyle site. It is a fully interactive free men's online magazine. It features articles on the latest topics such as, entertainment, music, sex, gadgets, health, sports, etc and pictorials of beautiful women. Besides, men will love the “Is She Hot?” section. It is a monthly model competition searching for some of the sexiest women out there to be featured on the site.

Will they be able to compete with thousands of news and sports websites on the Internet that target the same audience? How will Savvy deal with a fast growing competition?