Take a look at the webscape, and you’ll see a rise in recommendation sites like Yelp or TrustedPlaces. The trend is towards local recommendations and ratings that are garnered from friends, relatives and associates. Any good recommendation site entails some combination of social networking, ratings, sharing, and mobile technology. Of the latest of these sites is called Rummble and, although it’s in private beta and you need an invite to try it out, the buzz looks promising. Rummble is UK-based, and like other sites, you start off by establishing your network of friends, family and business acquaintances. For each relationship, you apply descriptive tags. Rummble will then figure out which reviews from your social network would be most appropriate to you. Rummble also works with your mobile.