ReputationDefender.com - Keep your Reputation Clean

ReputationDefender was created to defend you and your family's name on the Internet. Their goal is straightforward: to search out all information about you and/or your child on the Internet, wherever it may be, and present it to you in a clear report, to destroy, at your command, all inaccurate, inappropriate, hurtful, and slanderous information about you and/or your child using our proprietary in-house methodology. To bring you this service, they count with three main services: MyReputation, MyChild and MyPrivacy

"There are hundreds of websites that give away your personal information. Isn't it time you took back control? With MyPrivacy, we watch out to make sure most personal data isn't anywhere that identity thieves, annoying marketers or nosy people can find it. We will scour the web tirelessly to ensure your privacy is protected."

They are moving toward being a direct competitor to GreenDimes with a much broader service platform. Their platform seems to scale well and features a lot of potential for cross-promotion. Extensive news coverage has cemented them as the leader in their market.

How will they convince users to pay $5 for ReputationDefender to check tens of sites every month automatically when an individual could spend the time required to learn how to do it themselves and remember to do it?