Reevoo.com - Genuine Product Reviews from the People

UK based Reevoo offers nothing but unbiased consumer product reviews. They’re bent on playing the authenticity angle, and their newly restyled home page certainly reflects the fact. It’s got an interactive map pinpointing reviewers’ locations displayed neatly under the tagline ‘real people, real reviews’. You get the point-- no chicanery here. Reviews are collected via questionnaires set out after a person has purchased a product from any one of Reevoo’s retail partners. They are then published with a 1-10 overall score and a tidy summary of weaknesses and strengths. Reviews are further categorized for your convenience by product type and rank. Only people who have actually bought something can submit a review. This keeps away the professional product-pushers who tend to dole out artificially high ratings.

“Hello you, we’re Reevoo We’re an independent company that collect and publish genuine reviews, to help you decide what to buy (and what not to buy). What makes us a bit different is that our reviews are written by people who have actually bought the product. So there’s no bias, no ‘expert opinion’ and no ulterior motives behind what you find written in our reviews.”

Reevoo’s done a good job of adding a gloss of extra-user friendliness with its revamped homepage. It’s very clean and authentic looking; also easy to navigate . Product reviews are extremely straight forward with big pluses and negatives and bright orange numbers. Makes it easy to decide what to buy.

Reevoo’s got competition. It’s hardly the first in this arena, nor will it be the last. Will users take to the ‘real’ approach or would they rather that everyone be allowed to submit their thoughts?