|
The newly christened site Propeller is AOL’s attempt at a Digg clone. There are however, some notable differences. For one, Propeller has come up with a mustachioed, near sighted mascot which is described as ‘part professor, part citizen journalist.’ The most significant departure from the Digg model, however is the absence of a vote count. Rather, Propeller uses an algorithm which covers much aspects of user participation than does Digg. The algorithm is based on a popularity ranking (1-10). Also, you’ll note that instead of voting for an item, you must ‘Prop it’. The site houses less categories than Digg, with a focus on Humor, Family, News, Style, and Sports among a few others. Users can submit stories, socialize, and check out the latest headlines. They are also encouraged to set up AOL as their own homepage.
| In their own words | |||
|
|
“Propeller is powered by its vibrant community. You will always be able to see the biggest movers, shakers, news junkies, featured members and groups here. If you are not a member yet, what are you waiting for?”
| Why it might be a killer | |||
|
|
This latest incarnation is smart, stylish and easy to read. It has a well designed interface which is free of clutter. The reduction of categories makes it much easier to navigate through stories; overall, it’s seems like a viable Digg competitor.
| Some questions | |||
|
|
This is an AOL based site, will people be willing to Propeller a chance? How is the site going to get more people to join?
| CEO: |
|
|
| Location: | ||
| Address: | ||
| Foundation: | ||
| Funding: | ||
| Revenue: | ||
| Earnings: | ||
| Employees: | ||
| Traffic: | ||
| Registered users: | ||
| Clients: | ||
| Competitors: | ||
| Seeking investors: | ||
| Phone: | ||
| Blog: | ||
| Website: |