Propeller.com - AOL Launches Digg like Site

The newly christened site Propeller is AOL’s attempt at a Digg clone. There are however, some notable differences. For one, Propeller has come up with a mustachioed, near sighted mascot which is described as ‘part professor, part citizen journalist.’ The most significant departure from the Digg model, however is the absence of a vote count. Rather, Propeller uses an algorithm which covers much aspects of user participation than does Digg. The algorithm is based on a popularity ranking (1-10). Also, you’ll note that instead of voting for an item, you must ‘Prop it’. The site houses less categories than Digg, with a focus on Humor, Family, News, Style, and Sports among a few others. Users can submit stories, socialize, and check out the latest headlines. They are also encouraged to set up AOL as their own homepage.

“Propeller is powered by its vibrant community. You will always be able to see the biggest movers, shakers, news junkies, featured members and groups here. If you are not a member yet, what are you waiting for?”

This latest incarnation is smart, stylish and easy to read. It has a well designed interface which is free of clutter. The reduction of categories makes it much easier to navigate through stories; overall, it’s seems like a viable Digg competitor.

This is an AOL based site, will people be willing to Propeller a chance? How is the site going to get more people to join?