ProjectVino.com.au - A Wine Site Down Under

Australian wines are growing in popularity in the U.S. and elsewhere, and now there is a web site focused specifically on the wines of Australia and New Zealand. ProjectVino.com.au is an Australian website that aims to enhance and promote the experience of enjoying wines from the region. You can perform a search (basic or advanced), or browse wines by variety, winery, or region. You can share your wine experience with other users by commenting, tagging, and rating the wines you try or wineries you visit. Bases on the reviews you write, the site will automatically send you recommendations on new wines you might enjoy. You can also keep a running wish list of the wines you want to try. There’s also an online wine tasting notebook and wine education tools.

"Project Vino is a website dedicated to enhancing your Australian and New Zealand wine experiences - both online and offline."

By focusing on a specific region, this site may attract a lot of users who live in Australia or are planning to visit. ProjectVino.com is obviously making an effort to be unique – for instance, it hosted a web-based wine tasting via Twitter recently. The efforts at setting itself apart may very well pay off.

Do users need a wine site based solely on Australia and New Zealand when there are already lots of broader wine sites out there that offer similar features but cover a wider variety of wines?