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Marketing is a very key function to a company’s success the strength of a brand can carry a company. PopularMedia gives users a way to make their brand popular and therefore spur growth for the company. PopularMedia has many well known customers that use their marketing tools and software such as borders and Sephora. PopularMedia includes many tools which allow visitors on your site to engage with your brand and be interactive. Some of PopularMedia features include: personalization, social networking toolset, address book importers, referral tracking, email deliverability monitoring and management, email customization, and more. The technology behind PopularMedia is geared towards giving customers targeted results that will help increase brand awareness. Customers can choose their optimization goal and they can monitor the program performance from their dashboard. In order to use PopularMedia customers must subscribe to the software and contact PopularMedia to get details. Increase brand awareness and improve sales by using PopularMedia’s word of mouth marketing techniques.
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| In their own words | |||
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"Popular Media is the first company to offer a set of social media marketing solutions built on an advanced, patent-pending technology platform, PopCommerce, to help customers harness the power of word-of-mouth marketing to drive brand awareness, list growth, sales, and marketing profitability.
The Social Media Marketing Suite is delivered as Software as a Service (SaaS), fully hosted and managed as microsites. Programs are designed to integrate seamlessly into your marketing mix, enabling you to motivate consumers, identify influencers, drive consistent, targeted marketing goals, and generate next-generation marketing databases. The program can be fully integrated into your existing website to leverage existing registration, or account creation processes to create a seamless user experience or can stand alone as required. With our solutions, marketers are creating and optimizing Word of Mouth marketing programs that drive real, sustainable business results."
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| Why it might be a killer | |||
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PopularMedia.com has an attractive interface. The site is well organized and easy to navigate. It is great that PopularMedia gives examples of companies that are customers and features their case studies, this is a great way to gain credibility. PopularMedia offers many marketing tools that help engage users which is the best way to promote a brand. The PopularMedia system integrates easily with customers websites so it is not a nightmare of the IT personnel.
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| Some questions | |||
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It would be nice if there was at least an outline of an estimated pricing range for the subscription. Instruction/introductory videos are a great addition to any website especially when there is software with many tools.
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| Category: Web 2.0 | tags:
branding media clients customers software technology popularmedia
