PopBandit.com - Personal Recommendations for Everything

PopBandit.com is a social recommendation site that aims to help users find new products, videos, music, events, and even friends. When you join PopBandit, you design a profile and tell the site what you’re in to – “what you love, hate, have and want.” If you don’t find one of your favorites using the search function, you can create a page for it, which will be sent to PopBandit admin for approval. PopBandit generates a list of personal recommendations based on the preferences you registered, and you can then sort through the recommendations and rate things to suit your personality and taste. This further personalizes the PopBandit experience, and helps the site learn more about you. Recommendations are divide by categories, and clicking on any recommendation will open the item’s profile page, which displays information, user comments, and related items. You can even see which other members have subscribed to an item, and find easy links to look it up on Google or Wikipedia.

"We'll match your likes and dislikes and recommend a few new things that you might find interesting. We'd like to think of ourselves as your own personal event planner-shopper-matchmaker-coolhunter."

PopBandit takes personalizing your recommendations a step further than some similar sites, by allowing you to constantly provide new information through editing and ranking the recommendations generated. The more you use the site and the more likes and dislikes you register, the better the site will get to know you and the more useful its recommendations will become.

Can a website make personal preference a science and ‘learn’ how to predict it? Or are many people’s tastes too random or particular for this site’s recommendations to really be as enlightening as they suggest? How does PopBandit.com plan to make a profit?