PMOG, the Passively Multiplayer Online Game, is a fun way to continuously compete against other web users while just browsing through your various visited sites. The first step is to download the Firefox add-on that sits at the bottom of your web browser while you go about your day online. With each site there’s the chance that you will gain or lose points, find a mission through a whole new set of urls, or even find a treasure chest full of goodies. With each new site you visit, you gain points. These points allow you to climb the ranks of the game and create a more sophisticated PMOG profile. Based on your browsing behavior and the tools you tend to use, you accumulate three different associations. Tools available to you include mines that blow up when someone visits the particular site where it’s been laid, causing a drop in points for that person, armor to defend against those mines, crates that carry treasure in tools for some lucky players, portals that take browsers to other random sites, lightposts used to create a mission of sites for users to follow and discover, and St Nicks that stop a user from leaving one of their mines. It’s continuously played and a fun way to make your daily browsing online into a social challenge, while being introduced to new corners of the web that other players have enjoyed.