Platewire.com - The Voice of the Road

Do you ever wish that overly aggressive or clueless drivers could somehow be punished? While incarceration may not be an option, PlateWire provides observant drivers with a viable option- they can record the license plate and type up a description of the incident to be posted online. PlateWire also allows users to record commendable drivers, cute drivers (the web site has a “flirting” function), or vehicles that pose a hazard to the road. Platewire has created quite a community of users that provide encouraging words when they have been in similar situations. The website is only available for US license plates.

“PlateWire is a public repository and electronic forum of drivers by drivers. Using a drivers license plate, commuters can communicate their thoughts and feelings in regards to driving on today's roadways.”

PlateWire has the noble mission of making the nation’s roads safer. At the very least, it is a common forum for drivers to vocalize their frustrations. Furthermore, this specific demographic- safe, observant drivers- is a valuable, normally hard-to-reach group of individuals that could be valuable for advertisers and marketers.

PlateWire is aimed at making reckless drivers aware of their actions. However, will these individuals ever search or use the site?